The human being has an innate ability to learn by imitation (so do the primates, in some cases, even more evolved than us). We just need to observe for a few minutes the logic of a game, the way in which a certain machinery is operated, how a manual work or a craft is done, in order to have the ability to imitate the actions that are presented to us. The same is true of money and our management within the economy. From childhood, we see adults exchanging papers for different objects; since primary school we are given some of these papers ourselves, the Tooth Fairy has swapped us a tooth for some coins. (more…)
On Friday, March 24, Fundación Paraguaya organized the First Regional Microfranchise Workshop, aimed at women entrepreneurs, following the series of workshops that have been taking place in several cities of the countryside, within the program “Microfranchising Development for low-income microentrepreneurs”, with the support of the MIF (Multilateral Investment Fund – member of the IDB group).
Along with the workshop, there was also a space called “Sentí Que Se Puede Barrio” (Feel it is Possible – Neighborhood), which seeks to empower communities based on success stories of their entrepreneurs with inspirational talks and giving testimonies of successful experiences and ventures. “Due to a health problem in my family, I encouraged myself to become an entrepreneur; and today, I feel that I am helping my family to get ahead, and that my children will be able to study in the university,” said Sara Cortesi, a microfranchised from Nutrihuevos. (more…)
Fundación Paraguaya is moving forward with the organization of Microfranchising Workshops for women entrepreneurs. Two more meetings were held in March, one in the city of Paraguarí, with the participation of more than 100 participants; and the second one was held in Ybicuí, where despite the bad weather, a cozy atmosphere was experienced, with women and young students from schools in the area participating as the main actors. In Paraguarí, the venue was the Municipal Hall, and in Ybicuí, the chosen venue was the Town’s Sport Centre.
These meetings are being carried out so that the women, clients or not of Fundación Paraguaya, can learn the business model of microfranchises, which are simple job opportunities that have already shown very good results since 2012, which is when it started to have the support of the IDB/MIF.
During these workshops, the entrepreneurs participated from product displays, exchange of experiences, prize draws, recreational moments and motivational talks given by the sales and motivational specialist, Guillermo Scappinni.
In addition, these workshops have been developing the spaces called “Sentí Que Se Puede – Barrio” (Feel it is Possible – Neighborhood), where some local successful women tell their life stories and how they had to overcome obstacles in order to be able to undertake. “I told myself that I could overcome my obstacles and be really productive,” said Martha Argüello, entrepreneur from Paraguarí, who even with 5 children was able to succeed. “We do not have to stay still and not do anything, we must move forward and reach our goals,” said Lucía Machuca from the city of Ybicuí.
“We want you to take advantage of these opportunities so that you are the protagonists of a positive change in your lives”, was the message of Cinthia Vera, Subcoordinator of the Microfranchising Program of the Fundación Paraguaya, for the participants.
The current microfranchises that the program has are: Kit de Huertas, Helados Doña Ana, Only (sale of jeans and t-shirts), Pituka (bijouterie), Narella (sale of clothes by catalogs), Nutrihuevos, Kit de Limpieza, Vision Spring (Reading glasses), PMG Gigot (perfumes and cosmetics), and Sael (silver jewelry and surgical steel).
Fundación Paraguaya developed several workshops in cities such as Mariano Roque Alonso, Luque, Villa Hayes, Carapeguá, San Antonio, Itá, Ñemby, and the aforementioned Paraguarí and Ybicuí. In addition, there are still places to visit such as San Lorenzo and Caacupé, in addition to giving a major regional workshop in the capital city.
Fundación Paraguaya was at the recent self-employment fair held at the General Directorate of Employment, where 13 companies participated with a turnout of approximately 500 people. At the event, it was on display the microfranchising program that Fundación Paraguaya is carrying out with the support of the IDB / MIF.
The event was held jointly with the Ministry of Labor, which represented a new strategic alliance to promote the microfranchises that the Fundación has. “It is the first time we do this kind of events, we understand it is a way of linking many people who want to be participants in this type of sales and business,” said Vanessa Flecha, Microfranchises Sub-coordinator. (more…)
Fundación Paraguaya and Citymarket signed a cooperation agreement on Wednesday March 1st, which will last for the next 12 months and will govern upon the signing of the contract. The chain of minimarkets called “Citymarket” is a company formed by domestic and foreign shareholders and investors who started the project in June of 2014 by opening the first 6 branches, focused on a market model of convenience stores or neighborhood shops. The shops are mainly located in Asuncion and Gran Asuncion, although it also has 2 branches in Coronel Oviedo and 1 in Villa Hayes; today, it has 46 stores and continues with a strong expansion plan.
Citymarket will implement the “Poverty Stoplight Program for Businesses”, which is a methodology carried out by Fundación Paraguaya together with several companies that use this metric with their collaborators. Based on the results, the business -in this case, Citymarket-, will be able to elaborate a work plan for the improvement of the priority indicators, always with the assistance of Fundación Paraguaya. (more…)